This article explains Jabmo tag features and functionality and teaches you how to add your Jabmo tag to your website.
Pixel tag Overview
Implementing the Jabmo Pixel is quick, easy, and seamless to your website users. The quality of company identification and analytics depends directly on the quality of the tag implementation, including pixel tags installed on all or most pages, right parameter being passed and so on.
Before you start this process, you have to make sure that:
- you have administrative rights to your website source code, the Content Management System (CMS), or the Tag Management System (e.g. Google Tag Manager)
- you have a Jabmo account,
- you received the setup instructions by email with your personalized Pixel code snippet
Where should you implement the Jabmo tag?
The code for the Pixel tag should be placed:
- On all your website pages, including landing pages used for your campaigns or otherwise publicly available on the website.
- Tag Placement: The tag can be placed in the footer of your site, just before the closing </body> tag.
Note: It is vital that the Jabmo tag fires on all of your website pages. This helps our analytics solution to pick up and attribute target account activity. It also powers our account-sensing feature, which de-anonymizes companies that are visiting your website.
3-steps installation process
- Get your Jabmo tracking code snippet from your Jabmo CSM.
- Copy the personalized Pixel code snippet and Paste it unaltered in its entirety into every webpage you want to track.
Paste it immediately before the closing </body> tag. If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the <body> section. If you use Google Analytics or a similar web analytics package, the Jabmo tracking code works on the same principle. Simply paste your Jabmo snippet right before your Google Analytics snippet.
- Check your setup
Use your browser's View Page Source feature to find the tracking code. Most browsers let you see the source code for the webpage you're looking at. Although it'll be slightly different with every browser, you'll probably find an option called View Page Source or View Source in your browser menu. When you're looking at the source code, search for your tracking code snippet. The snippet you see in your source code should match the one you see in this email.
How do I activate my Jabmo Pixel?
Your Jabmo Pixel activates automatically when you add it to your website. You'll know that your Pixel is active by going to the Account Selection and Prioritization dashboard of your Jabmo client site. If company names begin populating, this means that your Jabmo Pixel has activated.
For security reasons, all connections with the Pixel tag are encrypted and authenticated using strong TLS protocol and a strong cipher (AES128). The code has been tested by both our engineers and the developers of third-party data systems.
Page load performance considerations
The Jabmo Pixel is supported on all major browsers, including Chrome, Safari, Edge and Firefox. It not supported on Internet Explorer (IE).
Support for Google Analytics UTMs
What are UTMs?
UTM parameters or Urchin Traffic Monitor parameters are a variant of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. You've probably already come across UTMs in this form:
The Jabmo Pixel supports Google Analytics UTMs so that you can leverage on your Google Analytics implementation without configuring anything on the Jabmo side. The Pixel tag captures UTM data to provide analytics at an account level including:
- Sources of traffic for an Account
- Jabmo Account-based retargeting ads reporting and attribution
Jabmo can captures all 5 UTM parameters, which may be used in any order:
- utm_source to identify the site that sent the traffic (required parameter)
- utm_medium to identify what type of link was used, such as cost per click or email
- utm_campaign to identify a specific product promotion or strategic campaign
- utm_term to identify search terms
- utm_content to identify what specifically was clicked to bring the user to the site, such as a banner ad or a text link.
More UTM Resources
- Check out Wikipedia https://en.wikipedia.org/wiki/UTM_parameters
- Google Campaign URL builder : https://ga-dev-tools.appspot.com/campaign-url-builder/
- KissMetrics How to: https://blog.kissmetrics.com/utm-parameters-video/